Next Campaign Summit 2024: A Game-Changer for Political Campaigns and Advocacy
The Next Campaign Summit made waves in Toronto as Canada’s first non-partisan event focused on political campaigning, innovation, and modern technology. Held in Toronto, ON, the Summit brought together over 300 attendees from all corners of the political and advocacy world, including leading campaign strategists, government relations professionals, tech platforms, and consultants.
Breaking New Ground in Political Strategy
The summit exceeded expectations, with over 200% capacity and more than 35 expert speakers sharing cutting-edge insights on how modern technology is revolutionizing political campaigns and advocacy. Attendees left with a deeper understanding of data-driven strategies, digital tools, and how to effectively engage voters in today’s fast-evolving political environment.
Key Highlights
Prominent speakers, representing various political perspectives and regions across Canada, shared their experiences and strategies, including:
- Gerald Butts, Eurasia Group
- Fred DeLorey, Partner, NorthStar Public Affairs and National Campaign Manager, Conservative Party of Canada (2021 General Election)
- Jeremy Broadhurst, National Campaign Director, Liberal Party of Canada (former)
- Perry Tsergas, President and CEO of Spark Advocacy
- Nick Kouvalis, Political Consultant & Strategist
- Zain Velji, Partner at Northweather and a leading Alberta-based political strategist
- Shachi Kurl, President of the Angus Reid Institute
- Anne McGrath, NDP Leader Jagmeet Singh’s Principal Secretary
- Rachael Segal, the Founder of Beyond a Ballot
These industry leaders covered everything from data analytics and voter engagement to the future of political campaigns.
LB Strategies in Action
I, Lindsay Brumwell, Founder and CEO of LB Strategies, had the privilege of speaking on the panel Race to the Finish: Previewing Upcoming Provincial Elections. This session delved into the strategic considerations shaping provincial elections in 2024, from British Columbia to Saskatchewan to New Brunswick, with a focus on how businesses, advocacy groups, and political stakeholders can position themselves for success. My role in this conversation underscored the importance of adapting to political shifts, addressing the rural vs urban campaigning strategies and networks, and raised awareness on why leveraging the right communications strategies can influence outcomes.
At LB Strategies, we specialize in navigating the complexities of political and stakeholder engagement, particularly in rapidly changing environments. The insights shared at the summit align perfectly with the core services we offer—helping clients anticipate political change, mitigate risks, and harness opportunities for meaningful engagement from voters to politicians.
Why This Matters to You
As we head into a critical election year, the political landscape is shifting rapidly. If your organization is looking to stay ahead of these changes and engage effectively with key stakeholders, now is the time to act. LB Strategies offers tailored solutions, from strategic risk management to public affairs consulting, that can help you navigate this uncertain terrain with confidence.
Book a FREE 15-Minute Political Risk Therapy Session
Don’t get left behind in a rapidly evolving political climate. Book a FREE 15-minute Political Risk Therapy session with me today, and let’s discuss how your organization can thrive amid political uncertainty. Book Your Session
